How do you decide which is better for your business? -Mobile App or a Responsive Website
By Naveen Rustagi Posted on : July 02, 2019
Smartphones have taken over the digital era. There is almost nothing that mobile phones cannot take care of. In such a scenario if you own a business that wants to do well then, an online presence is not just unavoidable, but it has to be accessible on a mobile phone too. Not all desktop websites can be acclimatized to the much smaller screen of a mobile phone, so you would need to have your website designed specifically to fit into the different screen sizes of the numerous smartphones in the market.
Of the most popular web designs, the Responsive web design is quite often chosen due to the fluidity that allows it to scale automatically to any screen size. So, whether you are viewing the website from a desktop or on a handset you will get the same features. It is a single URL that gives you the same experience on varying screen sizes. This has made the responsive web design the most frequently chosen option.
The mobile app, on the other hand, ensures that the user has it installed on his phone which generates an automatic loyalty to the brand or business. Apart from this the business website owner can control the user experience and provide the best of the services possible. The content available in the mobile app is conditioned for mobile browsing and the dedicated features enhance the user experience.
So how do you decide which is the best option for your website? Let us look into the pros and cons of both the mobile app and the responsive web design to understand this better.
The Pros for a Responsive Mobile website
- Responsive web designs are a much more established form and it easily scales to all screen sizes. The time required to build the web site is much lesser and is definitely much more cost effective.
- A responsive website can be easily located by search engines due to the feasibility of effective search engine optimization. So once the site has SEO content it is sure to yield much better results
- Fast and easy loading of website on all mobile platforms.
- Easily accessible without the additional steps of download and installation.
The cons for a Responsive Mobile website
- Scaling though reduces the size of the content of the website it often loads the actual size which increases the loading time and may not always give the same experience.
- You cannot use the website without internet.
- Compatibility is one of the main concerns in Responsive mobile websites as they may not be universally compatible with all operating systems.
The Pros for a Mobile App
- The foremost advantage of a mobile app is the high-quality user experience that it gives with its dedicated features.
- Enhanced interaction between the host and the user is another aspect that makes mobile apps a much better option as the mobile app owner can control the user experience.
- The most visible benefit of mobile app use is that it generates loyalty to the brand due to the fact that the app is installed in the mobile phone making it the first access point.
- Depending on the Mobile App type internet may not always be required to access the appand its information. (This, of course, does not hold true for eCommerce websites where the internet connection is constantly needed to view the products)
The cons for a Mobile App
- If it an online business that you are promoting using the mobile app it means that you would also need a website that could be accessible on a desktop too.
- Like the Responsive Mobile Website, the mobile app may not be compatible with all operating systems and will need to be optimized to be made accessible in devices with a different Operating system.
- The Mobile app development needs more time and is costlier as compared to a responsive Mobile website.
- Search engine optimization is not possible with a mobile app and may require alternate marketing strategies to promote the app.
- Any updates or newly added features have to be initially submitted to the app store for approval which may take some days to get and implemented on the app. This limits the scope of the flexibility of the app.
So, which is the best option for your website?
Given the feasibility and the limitations of each type, it can be safe to say that a combination of both forms can work in a great way to help enhance the online presence of your business. The fact that the content of the Responsive site can be Search engine Optimized it can rank on local searches. It would definitely be a good idea to have a responsive website with a link that allowed the users to download the app and a mobile app that also allowed the access to the website with a simple tap.
The choice really depends on two main factors the business type and the extent to which you are willing to invest. Both the options have their own set of positives and negatives which you can explore to see to what extent it will impact the effectiveness of the website or the app.